Meet Shelley

Shelley, the proud owner of edde!
Her love for furniture, homewares, and clothing, especially those of impeccable quality, shines through in every corner of her carefully crafted store. Each item thoughtfully selected to capture the essence of uniqueness and elegance, ensuring that every customer finds something truly special.

But for Shelley, edde is more than just a store; it is a reflection of her deep-rooted values and strong sense of community. Family plays an integral role in edde's identity, and Shelley's commitment to fostering a warm and welcoming environment is evident in every interaction.

Nestled within the vibrant Islington community in Newcastle, edde has become a beloved fixture, where locals gather to discover exquisite treasures and share stories. Shelley's dedication to supporting local artisans and businesses has not only enriched the store's offerings but also forged strong bonds within the community.

Step into edde, and you'll find yourself embraced by a fusion of style, authenticity, and heartfelt connections.

Our mission


Curating thoughtfully selected, locally-made products to inspire and uplift home styling, while supporting small businesses and fostering a sustainable, vibrant community.

our values


At edde, our mission is to curate a collection of thoughtfully selected products that reflect our values and ignite inspiration in home styling. We are driven by the belief that supporting small and unknown designers is crucial in today's climate. Therefore, we carefully choose items that are are unique, sustainable, and ethically manufactured.

our choices

Support Small Business

With a strong eye for detail and a relentless passion for elevating living spaces, we dedicate ourselves to offering a retail experience that goes beyond shopping. Our mission is to support and uplift small businesses, artists, and makers in our community. By choosing edde, you are not only supporting us but also contributing to the growth and success of the talented individuals whose creations fill our store.

our goals

Uniquely edde

Our mission is to foster creativity, nurture innovation, and create a positive impact on the world. Through our carefully curated collection, we aim to elevate your home and elevate your mind. Each purchase made at Edde is an opportunity to make a difference, to support sustainable practices, and to contribute to a more vibrant and inclusive community.